风尚中国时尚主编对话PHERES品牌创始人娜西莎•弗瑞斯

PHERES Jewellery

The PHERES jewellery collection consists of exquisite designs using only the highest quality gems of top colour and clarity. Our speciality is to produce classic designs using extremely rare and coloured diamonds. For exclusive pieces Narcisa goes to auctions around the world and selects very rare diamonds. She works especially with very rare pink, blue or red diamonds that she has access to through her long time partners.
In order to give a wider choice of designs to our customers Narcisa Pheres works in collaboration with one of the designers from Harry Winston in London.
All of our jewellery is handmade by very skilled artisans in Japan.

其中这次主要介绍的PHERES弗瑞斯男装拥有超过2000种怀旧设计（1910-1940年）和印花丝绸。其制作工匠是在意大利手工制作上拥有上百年历史的家族手工匠并采用传统的Lavorazione  Artigianale 手工加工工艺制作，由于纯手工制作的原因，每年生产都限定在一定数量，每条领带需要3个小时的手工缝制，每个西装则需要至少3个星期的手工制作，每套衣服和领带均由自己的独自编 号，同时PHERES独家设计的领带使用了独有的独特丝绸设计，曾多次被被Men's Folio Magazine, March 2009 Pg 31. Pleaes see attached PDF for article and photo评为「世界上最华丽的领带」。 PHERES领带全部手工制作，整条领带均由丝绸制成﹔并分为3/5/7折。

 PHERES Ladies Collection

Narcisa Pheres has also been designing women‟s wear from the beginning of her career. She specializes in Haute Couture designs but plans to develop a Prêt-à-Porter collection for women‟s wear within the PHERES brand.
Narcisa has designed unique dresses for a select clientele including Miss Universe, Miss World and other international celebrities.
Fabrics for dresses are always sourced from Italy and France from the highest quality collections available. We also have our own collection of silk fabrics that we use for Couture gowns.
 

PHERES Accessories: Ties

PHERES is producing some of the most exclusive ties in the world (design wise as well as fabrics used). Many times PHERES ties have been named as the most luxurious ties in the world.
PHERES owns over 2000 vintage (1910-1940) designs and patterns for silk that can be used for creating “one- of-a-kind” ties.
PHERES ties are entirely made of silk front and back and come in different shapes with 3, 5 or 7 folds.
Our „Swarovski‟ tie collection is a very limited edition where we only make four ties per colour. Every single tie from our limited collection comes with a serial number and is hand signed by the designer.
PHERES is well known for offering one-of-a-kind designs to royalty and international celebrities.

餐后我在参观其商场区域的时候我好奇拿起领带确实看到领带的每个面都是一个完整的面，前后背两面都是一样的做工，其他的品牌领带则只是前面精美，背面与前面制作均不一样的两面。再看到她 展示的男装西装里面，最新款的是没有西装里衬的，我们传统观念里面认为，品牌的里衬是否精美决定了这个品牌的产品品质，于是我好奇询问个种原因，娜西莎•弗瑞斯女士谈到这只是今年的一 个夏装风格而已，现在流行的男装西装里面大部分没有里衬的，当然这个是随着市场动态的一种设计风格，每年都会不一样的，哦，原来如此，希望我们别在受这些传统观念所限制。

 Leading visionary of the brand is our chief creative officer and head designer, Narcisa Pheres together with our team of designers in Italy. The entire production is carried out in Italy using the traditional “Lavorazione Artigianale” technique.
PHERES hopes to bring luxury back to its roots by creating very exclusive products of extremely high quality that the niche market of connoisseurs truly appreciates.
We believe that true luxury is in the details so we pay maximum attention to every step in the design and making process.

   
Sandy陈星佟：看着手中做工精细的西装，但目前国内并没有很多消费者知道你们的品牌，您们又是采取什么样的宣传模式呢？

娜西莎•弗瑞斯女士：其实我们目前的情况并不需要很多人知道了解我们，毕竟我们是高定手工奢侈品，虽然价格并不见得比别人品牌高，但是我们每年能够提供的量是非常有限的，我们希望是真正喜欢我们衣服的人士来穿着我们的品牌。

Sandy陈星佟：这似乎在中国市场观点来看，有些寸步难行，倘若您们没有对外宣传，那么人们就无从得知，谈何成为您的品牌消费者呢？

娜西莎•弗瑞斯女士：是这样的，我的意思是我们更愿意稳步开始我们的品牌，我们通过每年在意大利及一些时装周时举办一些私人宴会的形式来推广我们的品牌，那些被邀 请的人士则是我们的潜在消费群体，我们不选择在非常公开的媒体场合上大肆宣传我们的产品，因为我们的客户群体希望他们的选择并不是大街上每个人都穿的“大众化高价商品”，其次我 们的服务更像是定制的多，每位客户致电我们，我们都会提供系列的定制服饰，比如西装，衬衣，及相关的佩戴品等，而不仅仅是一个衣服，更多的是服务的层次赋予了我们的品牌客户与众不同的感受 。