Luxury expo returns in October奢华品牌文化

Guo Ying, director of the Department of Exhibition and Communications at Sparkle Roll Group Limited, speaks on the launch ceremony on July 23 in Beijing. [Photo provided to chinadaily.com.cn]

As China's luxury market continues to show signs of huge growth, a luxury brand exhibition will be held this fall at the Beijing National Convention Center.

Sparkle Roll Group, a Hong Kong-listed luxury product distributor, said at a press conference on July 23 that it will hold a five-day luxury brand event beginning October 10 in Beijing.

"We aim to boost communication and cooperation between China's elite consumers and the world’s top luxury brands and provide an effective platform for international luxury brands to enter the Chinese market," said Guo Ying, director of the Department of Exhibition and Communications at Sparkle Roll Group.

A signing ceremony with the first group of exhibitors, including domestic Dejue bespoke tailor, Italy Zero shoes and Fenji tea was also held at the press conference.

About 110 brands are expected to attend the annual event, which made its debut in 2012. 26 luxury brands distributed by Sparkle Roll, including top automakers Bentley, Rolls-Royce and Lamborghini, along with high-end jewelry and watchmakers Parmigiani, Dewitt, Richard Mille and Royal Asscher will also be showcased during the 5-day exhibition.