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Luxury fashion brands are going green. But why are they keeping it a secret?
Luxury fashion brands are going green. But why are they keeping it a secret。The quiet changes at Kering and LVMH are laudable, experts say. But with its rapt audience of tastemakers and innovators — and its unique ability to create markets where none existed — luxury could do so much more.
Ralph Lauren expanding in Europe
On 13th November Ralph Lauren opened its first European Polo store in Rome. The opening is part of the brand's new strategy of clearly segmenting its offering, distinguishing between its premium collections and the more commercial Polo Ralph Lauren line. Polo is set to become one of the growth vectors for the US fashion group.
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